Gold Gold Gold was founded in 2025 by Adam Grinovich and Annika Pettersson — two jewelers, two makers, one shared obsession with material and craft.

Both of us have spent our careers deep in the world of jewelry — as makers, educators, and researchers. We were resident artists at Penland School of Craft and have taught at the Savannah College of Art and Design. Between us, we bring decades of hands-on experience in gold-smithing, casting, stone setting, and 3D design.

Gold Gold Gold is our answer to a market full of fast, disposable jewelry. We design and make pieces that are meant to be worn every day, passed down, and kept for life, in solid 14K gold and sterling silver, never plated, always made with intention.

We are based in Asheville, NC, where we design and produce everything from our studio in the South Slope. We also offer custom design and production services for clients who want something made just for them.