About Us

GOLD GOLD GOLD was founded by Adam Grinovich and Annika Pettersson, who first met in 2008 while studying metalsmithing and fine craft. Partners in life, art, and business, they have collaborated on numerous creative projects across the globe. Both artists and educators, they bring their shared experience as designers, travelers, and makers into every piece. After a residency at Penland School of Crafts—one of the most prestigious craft schools in the United States—they established their studio in Asheville, NC, where they continue to grow within a vibrant community of makers and artists.

Our work is made in small batches, ensuring every detail receives the care and attention it deserves. From design to finishing and packaging, everything happens in our hands and within our community. This approach allows us to remain connected to our materials, our process, and our customers.

The collection is created with the active wearer in mind: versatile, finely crafted “basics” designed to be worn anywhere, by anyone, forever. Our mission is to offer an ethical, sustainable alternative to mass-produced jewelry while restoring a sense of craftsmanship and refined design to accessible fine jewelry.